The old truism that the press can never underestimate the intelligence of the public does not seem to be true. We have reached a stage where as the quality of MSM descends ever more into the gutter readership also drops. This drop in readership is not as a result competition from the Internet but from the increasing lowering of the ‘reporting’ and the lack of integrity of MSM to a stage where there is virtually nothing in MSM that can be classified as news.
Descending to the bottom of the gene pool for readership inevitably alienates those with an education level past year nine (and dropping). Whilst simple slogans and words of no more than two syllables are all the targeted readers can manage it is hardly likely that this format will appeal to a wide audience. If Mr Murdoch wishes treat readers as imbeciles why is he surprised his readership base is decreasing?
Print media is not under attack from the Internet because if there is quality in both the two mediums are complementary. The attack on print media comes from the policies of the people running it. If the quality returns to print media so will the readership.