Propaganda should be popular, not intellectually pleasing. Joseph Goebbels

This is a comment I received from zwetschgen after my blog on Murdoch and the Fourth Reich. It is an excellent addition to the conversation so I have included it in my blog with permission from zwetschgen.

“On his Australian social experiment/political manipulation, Rupert Murdoch has already tweeted, “other nations to follow in time” – perhaps he’s has been reading Joseph Goebbels.

“To attract people, to win over people to that which I have realized as being true, that is called propaganda. In the beginning there is the understanding, this understanding uses propaganda as a tool to find those men, that shall turn understanding into politics. Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin (Canberra?), and when I speak in Bayreuth (Western Sydney?), I say different things than I say in the Pharus Hall (the Party Room). That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.”

***Speech by Joseph Goebbels 9 January 1928 to an audience of party members at the “Hochschule für Politik”, a series of training talks for Nazi party members in Berlin.
(bracketed suggestions are mine)
original quote taken from,”


More information about zwetschgen


4 thoughts on “Propaganda should be popular, not intellectually pleasing. Joseph Goebbels

  1. What more to say Yosef? Your last two posts have nailed it! The real question now is; what do we do about it? Do we wring our hands and roll over? Or do we make a concerted effort to fight back. I believe that there are enough Leftist bloggers of every shade and hue to organize the latter. I know that you do not normally reply to comments but in this case I would be interested to hear your thoughts.
    ‘Don’t mourn – organize!’ – Joe Hill.

  2. Goebbels was right indeed. That’s way people “turn right” in times of crisis. We can see it here in Spain, where pro-Franco’s regime revivalists (Jons, Fuerza Nueva, etc.) have increased their numbers, although I think this is part of a bigger picture of polarization, and the left is also growing, both forces being fed by the loss of “centre” politics and pro-transnational corporations.

  3. After exploring a number off the articles
    on your web page, I seriously like your technique oof blogging.

    I added it to my bookmark webpage list and will be checking back soon. Please visit my website as well and let me know
    what you think.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s