Whilst researching for a new book I came across the following quote. I thought immediately of the Murdoch press. Some things never change.
During the War, propaganda was a means to an end. And this end was the struggle for existence of the German nation. Propaganda, therefore, should have been regarded from the standpoint of its utility for that purpose. The most cruel weapons were then the most humane, provided they helped towards a speedier decision; and only those methods were good and beautiful which helped towards securing the dignity and freedom of the nation. Such was the only possible attitude to adopt towards war propaganda in the life-or-death struggle. If those in what are called positions of authority had realized this there would have been no uncertainty about the form and employment of war propaganda as a weapon; for it is nothing but a weapon, and indeed a most terrifying weapon in the hands of those who know how to use it. The second question of decisive importance is this: To whom should propaganda be made to appeal? To the educated intellectual classes? Or to the less intellectual? Propaganda must always address itself to the broad masses of the people. For the intellectual classes, or what are called the intellectual classes to-day, propaganda is not suited, but only scientific exposition. Propaganda has as little to do with science as an advertisement poster has to do with art, as far as concerns the form in which it presents its message.
Hitler ,Adolf. Mein Kampf . Translated by James Murphy. http://www.gutenberg.org/